Absolutely insane, and it’s no wonder they have so much organic traffic. And G2 has done a great job of organizing all of these reviews and creating a container for them. This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. Clearly explained what is seo and how it helps for small business.

Next, your agency should offer SEO content services to fill your site with authoritative, helpful, optimized content. Without SEO content, your site won’t appear in search results, and people won’t be able to find your site online. Technical SEO includes auditing and updating backend site elements, like your code and page speed, so your site performs well in search and for users. Any search engine will first show the pages that it thinks are the most relevant. They do this by performing a series of functions, as discussed below.

Organic and Paid Results

Keywords play a very important role in SEO, Keywords are basically those words or phrases that summarize or describe the content of your webpage. They are the words or Phrases that a person enters into the search engine to find the content. Now if you don’t do Search Engine Optimization (SEO), let’s say your website ranks at rank 45 in the Google Search results, resulting in 100 unit conversions. BHS Links Now, on the other hand, the website ranking in the 1st position on Google Search for the same product has a conversion rate of 10,000. So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position.

If you operate a local business, optimizing for local search is crucial. Search engine optimization uses how search works to optimize a site for organic search results. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates. Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor your rankings.

• The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks.
• Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, which improved their site visibility.
• The specter looming over most SEO-related conversations in 2025 is AI.
• Use Semrush’s Link Building Tool to start building quality backlinks.
• Whether you’re implementing new SEO techniques or investing in SEO to boost your site’s organic traffic, you need to keep a few important SEO metrics in mind.

SQSP FAQ: How to Improve SEO on Your Squarespace Website

Google, the leading search engine website, constantly updates its algorithms and indexing processes, so it’s essential to stay updated with current trends. Knowing what Google looks for in indexing and ranking is crucial for keeping your SEO strategies relevant and useful. Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. A meta description is a brief description that summarizes the content of a webpage. In comparison to the title tag, a meta description gives users more understanding of what your webpage is about.

WebFX is one of the best SEO companies in Canada, the U.S., and around the world. We have over 25+ years of experience crafting revenue-driving SEO campaigns for clients. Our team has been in the business of optimizing websites since Google’s early days. If you’re noticing issues with resources and results, that can signal it’s time to outsource your SEO. Understanding the signs can clarify why you should hire an SEO company for your business.

Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic.

Understand exactly what content to create to best help your business goals and target relevant traffic. Therefore, whatever content you create should be created keeping a specific target audience in mind. Think about what they would like to read when they are searching for a particular keyword. Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is. And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site. There are a lot of factors that go into ranking – relevancy being a critical aspect.

It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. Image compression is a process that removes some unnecessary image data while preserving image quality. It can be very useful for content-heavy websites (like news magazines or larger blogs).

Title tag and meta description

An SEO-friendly site can lead to better rankings in SERPs, increase organic traffic to your website, and attract more consumers in your target market. Here are three additional reasons why you should prioritise your SEO marketing efforts. Most SEO tutorials put this step much earlier on in the process. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive.